Projects
HMI “School’s Out” – 2024
Helped organize media outreach to various Hamptons magazines and newspapers during my time as an Associate Publicist with Anchor Communications. This included both pre and post-event coverage through outlets such as Dan’s Papers, Southampton Press, and Hamptons Mag as well as on-site help on the day of the event. The Hetrick Martin Institute is the nation’s oldest LGBTQIA+ organization serving queer and trans youth, and “School’s Out” 2024 set a new record by raising over $760,000.
The Wild Center – 2024
Worked with fellow students to provide promotional ideas for The Wild Center’s Youth Climate Program. Our strategy was the emphasize the career connections and experience that the program offers to children.
Key Sparkling Water – 2024
Student-led project to align Key’s brand positioning with the current attributes of their product. Our main focus was on social connection, in which we shared two strategies relating to the low bubble content of their product and their alcohol-inspired packaging respectively.